Explain the Various Elements of the Marketing Process

1.1 Explain the various elements of the marketing attend to: 1.1a Elements of marketing carry out : The process of determining and satisfying customers needs is marketing process which includes the play alonging elements: location Analysis interchange St trampgy Marketing Mix Decisions Implementation Control 1.1b Situation analysis: 1.1b.1 Broad trend: - scotch growth rate is up to 6,0% (Linh, 2012). - Peoples real(a) and spiritual life argon improving and consumer needs are diversify. - Understanding this, Gatorade can stock advantages of cheap human labor, authority market with enhanced policies and avoiding risk. 1.1b.2 inner surround: 7s: Strategy Skills Structure shared values Style System Staff ? ? ? Analyze the organisational effectiveness of Pepsi Co. Improve the operation al process of Pepsi Co. flow the best way to apply a strategy. SW: -Strength: ? examine resources and capabilities can be used to develop a war advant age. ? attention Gatorade use the labor and take advantages efficiently, moreover ascend down many cost. - Weakness: ? ? ? interpret Gatorades weakness, for e.g. they do not have a direct selling arrangement in Vietnam (Anon., 2009). Help Gatorade to plan strategies to overcome these weaknesses. Cost a treat of time and money in recovering and researching. 1.1b.3 immaterial Environment: PEST: - Political factors: ? ? Determine the political factors in Vietnam. Pepsi Co. has to follow the law and takes advantages of enhanced investment policies. Economic factors: ? furbish up economical factors in the short-term, long-term and government intervention on the economy. ? Help Gatorade to make investment decisions in Vietnam market. ? Social factors: Determine characteristics of Vietnamese consumers. ? Make Gatorades sales in Vietnam add by meeting the needs of customer. ? It costs money to research. ? ? expert factors: co-ordinated new technologies into th e products and services. Improve...If you wa! nt to get a full essay, transmit it on our website: BestEssayCheap.com

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