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QUESTION 1 a) Describe the commode gentleman double-crosser (awareness, position, target, relationships) and commit its key advant get on withs relative to its competitors. score Awareness: When it comes to the symmetricalness of consumers who cognise of the trademark, a Market research showed that stilt human cosmoss was as recognizable brand among working-class males in the east important Region as Chevrolet or John Deere being brand awareness one of its cornerstones of brands advantage with wage-earning consumers. More everywhere, a recent study in westside Virginia showed tidy sum human being core drinkers ( sullen-collar, eye to lower income men over age 45) strayd this brand as the best known regional beer, with an unaided response rate (top of mind) of 67% from the states adult population. quid Man even rated high in call of awareness with the younger, light-beer swallow segment of the foodstuff. When it comes to brand awareness, Mountain brand is d oing well which sum that they are doing a even use of advertising in terms of impact among its target. moorage: Mountain Man Brand is positioned as a role beer produced in an independent, family owned brewery large it unquestionableity.

When it comes to intrinsic values, Mountain Man is known by its distinctively bitter flavor and slightly higher than average inebriant content that uniquely contributes to the caller-ups brand equity. When it comes to price, Mountain Man Lager was priced also to premium domestic brands such(prenominal) as Miller and Budweiser and infra specially brands such as Sam Adams. I n general, Mountain Man Brand is positioned ! as a traditional/ authentic all American brand at an accessible price. organize: The Mountain Man important target is a blue collar, middle-to-lower income man over age 45, representing these ones the 65% of beer drinkers in terms of age and the 72% in terms of income. The target market is primarly placed in Illinois, Indiana, Michigan, Ohio, and West Virginia. Moreover, the blue-collar males purchase the 60% of the beer they drink...If you want to get a full essay, order it on our website: BestEssayCheap.com

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