Alaska Air Group 10-K

Alaska send out mathematical group Inc. PESTEL Forces: 1. Political: Changes in government draw rein imposing additional requirements and restrictions on our operations or on the airports at which we operate could summation our operating costs and bank in service delays and disruptions. Alaska Air Group as tight as other skyway companies in the industry atomic number 18 subject to regulatory and legal requirements, as a results dramatically increasing compliance costs. Groups that control the formation of regulation lucubrate Congress, the Department of Transportation, the Federal Aviation Administration, and Transportation Security Administration. It is tending(p) for Alaska Air Group to stay up to date on up-to-the-minute debate over parvenue regulations that would have a earthshaking impact on the companys costs, which affects their financials.   2. scotch: The young U.S. and global economic recession resulted in a change state in demand for air travel. As do by the statement the passenger demand and slate prices argon largely affected by macroeconomic factors. With the boilers suit deliverance is a recession the airline industry as a whole has been proscribely affected by diminish the passenger demand.

With the airline industry extremely competitive as it is, Alaska Air Group has made gon new rail line strategies, such as, their award-winning frequent visor program, to offer particular(a) incentives to fly with their company. Their frequent flyer program enables flight tickets more than affordable for customers, an attempt to rive new customers and offse t the negative impact of the economic downtu! rn. 3. sociocultural: We continue to focus on strategic initiatives designed to increase our brand perception to a diverse and evolving demographic of airline travelers. When sociocultural and demographic changes take place it can boon a company with new opportunities as well as threats. Alaska Air Group has employ strategic plans to keep up to date with sociocultural changes that could doable effect their...If you want to father a full essay, mark it on our website: BestEssayCheap.com

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